Opening: Virgin Limited Edition Unveils Son Bunyola Hotel in Mallorca

Roger Hohl
Roger Hohl
Executive Editor Roger Hohl always reports firsthand. He has been gathering experiences and impressions in the luxury travel segment since 2006, from the South Sea to China and Asia, across Europe to Africa and America. He is always on the lookout for the most spectacular and extraordinary locations, combined with the best possible comfort and service. His focus is on independent and critical perception from the perspective of the most demanding clientele, as today's customers in this segment expect the highest quality. His motto: pushing the limits - but always fair!

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Virgin Limited Edition proudly announces the opening of its highly-anticipated Son Bunyola Hotel in Mallorca. This exquisite luxury hotel, situated in the stunning Tramuntana Mountains, welcomes guests with its historical charm and unrivaled beauty.

The Son Bunyola Hotel and Villas, a restoration project of a 16th-century Mallorcan Finca, has finally opened its doors to visitors seeking a luxurious retreat on the island. Set amidst a sprawling 1300-acre estate adorned with almond and olive groves, vineyards, citrus fruit trees, and three miles of pristine Mediterranean coastline, the hotel stands as a monumental part of Mallorcan history.

(c) Son Bunyola

Sir Richard Branson’s Passion for Mallorca

The renowned entrepreneur and visionary, Sir Richard Branson, holds a special affection for Mallorca. Having previously established one of the island’s most iconic hotels, Sir Richard Branson acquired Son Bunyola with a determination to showcase its exceptional location and breathe new life into the magnificent 16th-century finca.

After over two decades of meticulous planning and restoration, Son Bunyola Hotel now stands not only as Mallorca’s newest luxury destination but also as a testament to Mallorcan heritage. The hotel features 26 exquisitely designed rooms and suites, carefully styled by local interior designer Rialto Living to capture the essence of Mallorcan charm. Architect Gras has elegantly transformed the main finca, the Tafona, and several annex buildings into spaces that seamlessly blend historical elements with modern design.

(c) Son Bunyola

Sir Richard Branson expressed his excitement about the opening, stating, “Today marks a momentous occasion as we unveil our beautiful hotel, Son Bunyola. The northwest coast of Mallorca has always held a special place in my heart, ever since I first visited as a young boy with my parents. This historic finca, nestled within a UNESCO World Heritage site, was waiting to be lovingly restored, and our team has taken great care in doing so. With three miles of pristine coastline, set against the stunning backdrop of the Tramuntana Mountains, I believe we have the most unspoiled and exceptional location on the island. From olive groves to vineyards, and some of the world’s best hiking and cycling routes, I hope Son Bunyola will bring back the magic to those who remember our original boutique hotel in Mallorca from the early days.”

(c) Son Bunyola

Culinary Delights and Outdoor Dining

Son Bunyola Hotel boasts an array of exceptional amenities and experiences. Guests can indulge in culinary delights at the Mediterranean and tapas restaurants or savor outdoor dining on the inviting terraces. The newly appointed Executive Chef, Samuel G. Galdón, oversees the exquisite dining options. For wellness enthusiasts, the hotel offers a comprehensive program, including outdoor yoga sessions amidst the estate’s natural beauty, historical walks through the protected UNESCO World Heritage site, two treatment rooms, and a stunning 28-meter swimming pool with breathtaking views of Foradada and the surrounding countryside. Additional activities, such as Aqua bikes and Pickle Ball, have been introduced to further enhance the estate’s offerings.

(c) Son Bunyola

Preserving the Finca’s Rich History

The restoration of Son Bunyola Hotel meticulously preserved the building’s original features, seamlessly blending new design elements to highlight the rich history of the finca. Intricate details, such as original floor tiles, a historic oil press, and an ancient altar displayed in the hotel’s Sa Terrassa restaurant, showcase the heritage and authenticity of the property. The estate itself boasts stone towers dating back to the Bronze and Iron Ages, making it a perfect destination for hiking and biking enthusiasts. Guests can explore the estate’s captivating history with dedicated bikes and trail maps.

Vincent Padioleau, General Manager of Son Bunyola Hotel and Villas, expressed his enthusiasm, stating, “This is an incredibly exciting time as we launch the first European hotel for Virgin Limited Edition. Son Bunyola is a passion project that embodies the values and experiences that define Virgin Limited Edition. We are grateful for the support from our local partners, with over 80% of our staff being Spanish, and we look forward to creating not only one of the best luxury hotels in Mallorca but also reviving the agricultural side of the estate. With the planting of over 200 trees, we aim to have our own olives and almonds next year, and Malvasia wine from 2026, which traces its roots back to 1275.”

(c) Son Bunyola

As part of Virgin Limited Edition, one of the world’s most esteemed luxury travel brands, Son Bunyola Hotel joins a collection of exclusive private islands and award-winning safari lodges. This highly-anticipated addition further establishes Virgin Limited Edition as a pioneer in luxury travel experiences. Situated within the Tramuntana mountain range, a UNESCO World Heritage site, Son Bunyola Hotel offers guests an unparalleled experience.

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