The Hoxton, Amsterdam: A New Look for Lotti's and Five Signature Rooms on the Herengracht

Ten years after it moved into five historic canal houses on the Herengracht, The Hoxton, Amsterdam has given itself a makeover. The timing suits the brand: The Hoxton, which began with a single hotel in London’s Shoreditch in 2006, is celebrating its 20th anniversary this year, and Amsterdam was its first address outside the United Kingdom. The redesign covers the ground floor with Lotti’s Bar and Restaurant, the lobby and “The Apartment”, the hotel’s meeting and event spaces, and it comes with five newly designed Signature Rooms.

What has not changed is the idea behind the place. The Herengracht Hoxton has always been as much a neighbourhood living room as a hotel: somewhere to drop in for a coffee, stay for lunch, meet for a drink, open the laptop for an afternoon or check in for the night. The new look is meant to sharpen that, not replace it. Meanwhile the brand is preparing its next German opening, The Hoxton, Hamburg, due in summer 2027.

Straight-line distances. Map data © OpenStreetMap contributors.

Lotti’s Bar at the centre

The redesign is by AIME Studios, the interior designers who have shaped The Hoxton’s look for more than a decade. In Amsterdam they have drawn on Dutch craftsmanship, mid-century design and the geometric influence of the De Stijl movement. The heart of it is Lotti’s Bar, rebuilt around a new counter of stained oak and polished nickel, with bentwood chairs, Rosso marble and seats looking out over the canal.

In the lobby, soft textured fabrics, seating nooks and vintage ceramics bring back the warm, lived-in atmosphere the brand is known for, while Lotti’s Restaurant has been reworked into a more intimate dining room.

From morning coffee to late-night cocktails

Along with the new look comes a longer day at Lotti’s. The Hoxton has teamed up with Uncommon, an Amsterdam favourite, for pastries and specialty coffee, complemented by drinks and light bites. The aim is for Lotti’s to be as much of a draw at 10 in the morning as at 10 at night. As the day goes on, coffee gives way to cocktails, the lights go down and the bar slips into its evening rhythm with dinner, drinks and DJs.

The Apartment

At the back of the lobby, “The Apartment” has been redesigned too. The pantry kitchen and the courtyard now combine terracotta tiles, oak panelling and Bianco marble with mid-century-inspired bamboo furniture, plants and sheer curtains. The meeting rooms have new lighting, geometric carpets and art curated by Amsterdam’s Bijou Gallery. Wherever possible, existing furniture was reused and reupholstered, and locally made details were added, including custom tiles by the Amsterdam company Palet.

Five Signature Rooms

The redesign coincides with a second novelty: five Signature Rooms, each with its own character and design. These rooms always stood apart from the rest of the house, each with its own story, and they have now been designed to match. One was once the bedroom of an Amsterdam mayor and keeps original 17th-century details. Another has its own terrace in the courtyard, and a third has a private entrance straight from the steps of the canal house.

Every stay in a Signature Room comes with a set of extras: bathrobes by Yumeko, a Smeg mini fridge, games by House of Nobilique, a record player and a Dyson hairdryer, a mix of local collaborations and thoughtful details that bring a little more Amsterdam into the room.

The Hoxton, Amsterdam, Herengracht 255, Amsterdam (Netherlands) · thehoxton.com

About the author

Roger Hohl

Roger Hohl has been at the helm of Luxvisor since 2006. From his base in Switzerland he travels to test what the luxury travel industry promises, from the seat at 40,000 feet to the last course of a tasting menu, and writes about it with an independent eye.