Swiss International Air Lines (Swiss) has announced the launch of its new ‘Swiss Senses’ air travel experience, set to be introduced from 2025 onwards. The highlight of the new offering is a completely redesigned cabin for the airline’s long-haul fleet, which was unveiled to the public today. The new cabin will feature four seating classes: Swiss First, Swiss Business, Swiss Premium Economy and Swiss Economy, with all classes being redesigned to offer a more personalized experience.
The new cabin interiors feature a timeless colour scheme with warm, muted tones such as claret, anthracite and beige to create a sense of comfort and calm for passengers. The new concept will include the introduction of Swiss’s first-ever suites in Swiss First and parts of Swiss Business. The seating classes will also feature new Human-Centric Lighting to help alleviate jet lag’s effects, a state-of-the-art inflight entertainment system with bigger screens, and connection options for personal devices.
According to Swiss Chief Commercial Officer Tamur Goudarzi Pour, “With ‘Swiss Senses’ we’re making our customers’ air travel an even more personal and more sensual experience…our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.”
The new Swiss First suites offer guests total privacy with closable sliding doors, a spacious personal wardrobe, a large seat table, seat heating and cooling, a wireless charging station and a screen display that is as wide as the suite itself. The new Swiss Business cabin is designed to meet a wide range of wishes and needs, featuring various seating options such as double seats for passengers travelling together, and selected seats that can be closed off with a sliding door. Swiss Premium Economy, which was introduced in 2022, will also be retained.
The new cabin interiors will be installed from 2025 onwards, beginning with the Swiss Airbus A330-300 fleet and later on the company’s Boeing 777-300ERs. The new Airbus A350-900s on order will be delivered with their new cabins already installed. Swiss CEO Dieter Vranckx said, “As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”
Roger Hohl
Roger Hohl has been at the helm of Luxvisor since 2006. From his base in Switzerland he travels to test what the luxury travel industry promises, from the seat at 40,000 feet to the last course of a tasting menu, and writes about it with an independent eye.
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